Growth

Our New Identity - Clarisights

2018-03-12
We have all been there. You stay up all night preparing the presentation for your monthly marketing review and you show up thinking you have every question covered, until that one person in the meeting who asks a seemingly innocuous question that has…

Data Gravity — Why Should Marketers Care?

2018-02-14
Dave McCrory first introduced the concept of Data Gravity back in 2010, referring to Salesforce’s Database.com launch. The big idea of data gravity in his own words is — As data accumulates (builds mass) there is a greater likelihood that…

The Showdown: Tableau v/s Google Data Studio for Marketers

2018-01-05
To keep things contextual, I will stay focused on marketers in this post. However, many of the points discussed here are applicable to broader users of the products discussed. Until Google introduced the Data Studio beta in 2016, most marketers…

The Inflection Point for BI Platforms

2018-01-01
The recent story from WSJ on Finance Chiefs asking their teams to move away from Excel generated a lot of buzz with folks debating the article with a lot of passion on Twitter and other channels, so much so that WSJ had to publish a follow-up to…